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3 Minute Video from Daniel Zelli explaining why this course is such a critical course. 🎬 Welcome to the ESG Intro Course Welcome to ESG as Strategic Imperative: Profit, Purpose, and Board-Level Action — a course designed for visionary CEOs and senior leaders who know that ESG isn’t just about compliance. It’s about competitive advantage, resilience, and long-term profitability. This is a critical course. Over six weeks, we’ll unpack ESG through a strategic lens — integrating insights from corporate strategy, leadership, technology, and reporting. You’ll engage with the Better Ideas ESG Heatmap, a powerful diagnostic tool that will guide your board-level implementation and spark real change. 🗓️ Course begins 16th November ⏱️ You’ll need to set aside 1.5 hours per week — accessible via mobile, desktop, or tablet, wherever you are. 📞 Live tutorials every Monday night: 5:30 PM Brisbane time 6:30 PM Sydney time This is your opportunity to lead ESG from the front — not just as a responsibility, but as a strategic imperative. Let’s get started.

Reduced Operational Costs

Access to grants and institutional funding

Eligibility for Supplier Compliance

Enhanced brand reputation and stakeholder trust

Practical Insights and Strategic Frameworks

Gain core ESG competencies over six weeks

Course Overview

This six-week executive course empowers CEOs and senior decision-makers to embed ESG (Environmental, Social, Governance) into their organisation’s DNA—driving sustainability, profitability, and reputational strength. ESG reporting is essential for Australian businesses, offering reduced costs, funding access, partnership opportunities, and enhanced brand reputation. Dive into core ESG competencies each week, covering strategy, leadership, profitability, reporting, compliance, and marketing strategies.

About the Creator

Join me on this transformative journey as we delve into the world of ESG together. I have dedicated my career to helping CEOs and decision-makers harness the power of ESG to drive success and make a positive impact. Let’s unlock your potential and elevate your organisation's sustainability efforts. With deep expertise in humanitarian aid, digital strategy, and cross-cultural governance, Daniel builds systems that serve people and strategies that endure.

Curriculum

6 Chapters · 42 Lessons

  1. 1

    Chapter 1: ESG Foundations

    1. (Included in full purchase)

      Introduction to the ESG Course

    2. (Included in full purchase)

      Understanding ESG

    3. (Included in full purchase)

      Impact on Strategy and Reputation

    4. (Included in full purchase)

      ESG as Strategic Survivability

    5. (Included in full purchase)

      Understanding ESG Metrics and Conducing and ESG Audit

    6. (Included in full purchase)

      Case Study Reflection

  2. 2

    Chapter 2: Aligning ESG with Strategy

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Integrating ESG into Business Models

    3. (Included in full purchase)

      Stakeholder Expectations

    4. (Included in full purchase)

      Ansoff Matrix Reframed for ESG

    5. (Included in full purchase)

      Portfolio Strategy for ESG

    6. (Included in full purchase)

      Stakeholder Mapping

    7. (Included in full purchase)

      Case Study: Inpirational Application

  3. 3

    Chapter 3: Leadership, Process, And Technology

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Driving ESG Adoption and Change Managment

    3. (Included in full purchase)

      Embedding ESG into Operations

    4. (Included in full purchase)

      Leadership and Culture

    5. (Included in full purchase)

      Leadership Archetypes

    6. (Included in full purchase)

      Technology Readiness

    7. (Included in full purchase)

      Implementing Blockchain

    8. (Included in full purchase)

      Effective Change Management

    9. (Included in full purchase)

      Heatmap Audit Revisited: The Enablers of ESG

  4. 4

    Chapter 4: Profitability through ESG

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Cost Savings and Efficiency

    3. (Included in full purchase)

      Revenue Opportunities

    4. (Included in full purchase)

      ESG Revenue Levers

    5. (Included in full purchase)

      Cost Avoidance

    6. (Included in full purchase)

      The Investor Lens

    7. (Included in full purchase)

      Case Study: Inspirational Implementation

  5. 5

    Chapter 5: ESG Reporting & Compliance

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Compliance and Reporting Frameworks

    3. (Included in full purchase)

      Framework Comparison Table

    4. (Included in full purchase)

      Triple Bottom Line Reporting and Disclosures

    5. (Included in full purchase)

      Integration the ESG Audit (Heatmap) with the Financial Department

    6. (Included in full purchase)

      Presenting ESG Evidence

    7. (Included in full purchase)

      Case Study: An Exemplatory Annual Report

  6. 6

    Chapter 6: Marketing Your ESG Strategy

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      The Exiting New Image

    3. (Included in full purchase)

      The Bluemapping Marketing Process

    4. (Included in full purchase)

      Brand Uplift

    5. (Included in full purchase)

      Case Study: The Extraordinary Story of Orstead

    6. (Included in full purchase)

      Your Next Steps

Ready to Drive Change?

Join the course now to revolutionise your approach to ESG, unlock new opportunities, and enhance your organisation's reputation.

Enroll Now